Meeske, Milan D.  4  0   <br/><br/>
Copywriting for the electronic media :  a practical guide /      6 
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Milan D. Meeske. 
 - Fifth edition.   
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 - xvi, 312 pages :  illustrations   28 cm.     
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<br/><br/>   Access card for free 4-month subscription to Infotrak (college ed.) inserted. 
<br/><br/>Includes bibliographical references (p. [305]-306) and index. 
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<br/><br/><label>ISBN: </label>0534629148 (paperback)   
<br/><br/><label>ISSN: </label>2 
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<br/><br/><label>Nat. Bib. No.: </label> 2 
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<br/><br/><label>Subjects--Personal Names: </label><br/>     2     --0------
<br/><br/><label>Subjects--Corporate Names: </label><br/>     6 --0-- 2 --------
<br/><br/><label>Subjects--Meeting Names: </label><br/><br/> 0    2 --
<br/><br/><label>Subjects--Uniform Titles: </label><br/>  --20------
<br/><br/><label>Subjects--Chronological Terms: </label><br/> 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising copy.;Broadcast advertising.    --------20--
<br/><br/><label>Subjects--Geographic Terms: </label><br/>--------20--
<br/><br/><label>Index Terms--Genre/Form: </label><br/>----2
<br/><br/><label>LC Class. No.: </label>HF5825  / .M38 20052 
<br/><br/><label>Dewey Class. No.: </label>659.14 M472c 2006  / 222 
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