TY  - BOOK
AU  - Meeske, Milan D.
AU  - 
ED  - 
ED  - 
ED  - 
ED  - 
TI  - : a practical guide 
SN  - 0534629148 (paperback)
SN  - 2
PY  - 2006///46
CY  - Australia
PB  - Thomson Wadsworth
KW  - 
KW  - 2
KW  - 0
KW  - 6
KW  - 20
KW  - Advertising copy.;Broadcast advertising
N1  - Access card for free 4-month subscription to Infotrak (college ed.) inserted; Includes bibliographical references (p. [305]-306) and index; 5
ER  -