Sterne, Jim,  4  0  1955- <br/><br/>
Artificial intelligence for marketing :  practical applications /      6 
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Jim Sterne. 
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 - 1 online resource (xix, 344 pages).         
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 - Wiley & SAS business series     .
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 - Wiley and SAS business series.  0       .
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<br/><br/>Includes bibliographical references and index. 
<br/><br/>Cover ; Title Page ; Copyright ; Contents; Foreword; Preface; Acknowledgments; Chapter 1: Welcome to the Future ; Welcome to Autonomic Marketing ; Welcome to Artificial Intelligence for Marketers ; Detect ; Decide ; Develop ; Whom Is This Book For? ; The Bright, Bright Future.;Is AI So Great if It's So Expensive? What's All This AI Then? ; The AI Umbrella ; The Machine that Learns ; Guess the Animal ; The Machine that Programs Itself ; Are We There Yet? ; AI-pocalypse; The AI that Ate the Earth ; Intentional Consequences Problem ; Unintended Consequences.;Will a Robot Take Your Job? Machine Learning's Biggest Roadblock ; Machine Learning's Greatest Asset ; How We Used to Dive into Data ; Variety of Data Is the Spice of Life ; Open Data ; Data for Sale ; But Wait-There's More; A Collaboration of Datasets ; A Customer Data Taxonomy.;Are We Really Calculable? Notes ; Chapter 2: Introduction to Machine Learning ; Three Reasons Data Scientists Should Read This Chapter ; Every Reason Marketing Professionals Should Read This Chapter ; We Think We're So Smart ; Define Your Terms ; All Models Are Wrong ; Useful Models.;Too Much to Think About Machines Are Big Babies ; Where Machines Shine ; High Cardinality ; High Dimensionality ; Strong versus Weak AI ; The Right Tool for the Right Job ; Classification versus Regression ; Supervised Machine Learning ; Unsupervised Learning ; Neural Networks.       
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<br/><br/><label>ISBN: </label>9781119406341   
<br/><br/><label>ISSN: </label>2 
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<br/><br/><label>Source: </label>CC4BC555-652B-4238-A97E-D3BD298A645D  OverDrive, Inc.      http://www.overdrive.com 
<br/><br/><label>LCCN: </label>2017032081 
<br/><br/><label>Nat. Bib. No.: </label> 2 
<br/><br/><label>Nat. Bib. Agency Control No.: </label>    
<br/><br/><label>Subjects--Personal Names: </label><br/>     2     --0------
<br/><br/><label>Subjects--Corporate Names: </label><br/>     6 --0-- 2 --------
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<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.;Artificial intelligence.    --------20--
<br/><br/><label>Subjects--Geographic Terms: </label><br/>--------20--
<br/><br/><label>Index Terms--Genre/Form: </label><br/>Electronic books.----2
<br/><br/><label>LC Class. No.: </label>HF5415  / .S775 20172 
<br/><br/><label>Dewey Class. No.: </label>658.800285/63  / 223 
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