Artificial intelligence for marketing : practical applications - Sterne, Jim, 1955- 4 0 16; 5 (Hoboken, New Jersey : John Wiley & Sons, Inc., 2017)
Cover ; Title Page ; Copyright ; Contents; Foreword; Preface; Acknowledgments; Chapter 1: Welcome to the Future ; Welcome to Autonomic Marketing ; Welcome to Artificial Intelligence for Marketers ; Detect ; Decide ; Develop ; Whom Is This Book For? ; The Bright, Bright Future.;Is AI So Great if It's So Expensive? What's All This AI Then? ; The AI Umbrella ; The Machine that Learns ; Guess the Animal ; The Machine that Programs Itself ; Are We There Yet? ; AI-pocalypse; The AI that Ate the Earth ; Intentional Consequences Problem ; Unintended Consequences.;Will a Robot Take Your Job? Machine Learning's Biggest Roadblock ; Machine Learning's Greatest Asset ; How We Used to Dive into Data ; Variety of Data Is the Spice of Life ; Open Data ; Data for Sale ; But Wait-There's More; A Collaboration of Datasets ; A Customer Data Taxonomy.;Are We Really Calculable? Notes ; Chapter 2: Introduction to Machine Learning ; Three Reasons Data Scientists Should Read This Chapter ; Every Reason Marketing Professionals Should Read This Chapter ; We Think We're So Smart ; Define Your Terms ; All Models Are Wrong ; Useful Models.;Too Much to Think About Machines Are Big Babies ; Where Machines Shine ; High Cardinality ; High Dimensionality ; Strong versus Weak AI ; The Right Tool for the Right Job ; Classification versus Regression ; Supervised Machine Learning ; Unsupervised Learning ; Neural Networks.
Includes bibliographical references and index.
Online resource; title from digital title page (viewed on August 31, 2017).
Keywords: 2 -- 0; 6; Marketing.;Artificial intelligence. -- 20; 20; Electronic books. -- 2