TY  - BOOK
AU  - Iacobucci, Dawn,
AU  - 
ED  - 
ED  - 
ED  - 
ED  - 
SN  - 9789815097290
SN  - 2
PY  - 2023///];℗♭202346
CY  - Singapore
PB  - Cengage Learning Asia
KW  - 
KW  - 2
KW  - 0
KW  - 6
KW  - 20
KW  - Management
KW  - Marketing
N1  - Includes bibliographical references and index; 5
ER  -