TY  - BOOK
AU  - Fiske, John.
AU  - 
ED  - 
ED  - 
ED  - 
ED  - 
SN  - 0416745601 :;0416745709 (pbk.) :
SN  - 2
PY  - 0000///46
CY  - 
PB  - 
KW  - 
KW  - 2
KW  - 0
KW  - 6
KW  - 20
KW  - Communication.;Semiotics
N1  - Includes index; Bibliography: p. 160-169; 5
ER  -