McCombs, Maxwell E.  4  0   <br/><br/>
Using mass communication theory /        6 
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Maxwell E. McCombs, Lee B. Becker. 
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 - x, 148 p. :  ill.   23 cm.     
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 - Prentice-Hall perspectives in mass communication     .
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 - Prentice-Hall perspectives in mass communication  0       .
<br/><br/>   Includes index. 
<br/><br/>Bibliography: p. 135-143. 
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<br/><br/><label>ISBN: </label>0139397027 (pbk.) :;0139397108 :  $5.95;$9.95 
<br/><br/><label>ISSN: </label>2 
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<br/><br/><label>LCCN: </label>78009893 
<br/><br/><label>Nat. Bib. No.: </label> 2 
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<br/><br/><label>Subjects--Personal Names: </label><br/>     2     --0------
<br/><br/><label>Subjects--Corporate Names: </label><br/>     6 --0-- 2 --------
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<br/><br/><label>Subjects--Topical Terms: </label><br/>Journalism.;Communication.    --------20--
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<br/><br/><label>Index Terms--Genre/Form: </label><br/>----2
<br/><br/><label>LC Class. No.: </label>PN4731  / .M242 
<br/><br/><label>Dewey Class. No.: </label>070.4/3  / 2 
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