TY - BOOK AU - McCombs, Maxwell E. AU - Becker, Lee B., ED - ED - ED - ED - SN - 0139397027 (pbk.) :;0139397108 : SN - 2 PY - 1979///];copyright 1979.46 CY - Englewood Cliffs, N.J. PB - Prentice-Hall KW - KW - 2 KW - 0 KW - 6 KW - 20 KW - Journalism.;Communication N1 - Includes index; Bibliography: p. 135-143; 5 ER -