Ethics in marketing : international cases and perspectives / 6
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written and edited by Patrick E. Murphy, Gene R. Laczniak and Andrea Prothero.
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- xii, 171 pages : illustrations 26 cm.
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Includes bibliographical references (p. [156]-169) and index.
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9780415783521 (paperback)
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Marketing;Marketing ----Moral and ethical aspects.----20--Case studies.