Ethics in marketing : international cases and perspectives - Murphy, Patrick E., 1948- 4 0 16; Laczniak, Eugene R.,;Prothero, Andrea; 5 (London : Routledge, 2012)
Includes bibliographical references (p. [156]-169) and index.
Keywords: 2 -- 0; 6; Moral and ethical aspects. -- Marketing;Marketing -- 20 -- Case studies; 20; 2