TY  - BOOK
AU  - Murphy, Patrick E.,
AU  - Laczniak, Eugene R.,;Prothero, Andrea,
ED  - 
ED  - 
ED  - 
ED  - 
TI  - : international cases and perspectives 
SN  - 9780415783521 (paperback)
SN  - 2
PY  - 2012///46
CY  - London
PB  - Routledge
KW  - 
KW  - 2
KW  - 0
KW  - 6
KW  - 20
KW  - Moral and ethical aspects
KW  - Marketing;Marketing
KW  - Case studies
N1  - Includes bibliographical references (p. [156]-169) and index; 5
ER  -