Zaltman, Gerald. 4 0

Creating social change. 6 6 [Edited by] Gerald Zaltman, Philip Kotler [and] Ira Kaufman. - - - xviii, 676 p. illus. 24 cm. - - - - - Holt, Rinehart, and Winston marketing series. . - . - 0 . - . - 0 .



Includes bibliographical references.



5

















5





30802628

2 = =







73167810

2




2 --0------


6 --0-- 2 --------



0 2 --


--20------





Social change. --------20--


United States----Social conditions----1945-20--


----2

HM101 / .Z282

/ 2

/

/