Using communication theory : an introduction to planned communication / 6
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Sven Windahl and Benno H. Signitzer, with Jean T. Olson.
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- 248 p. : ill. 25 cm.
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Includes bibliographical references (p. [223]-242) and index.
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0803984308;0803984316 (pbk.)
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Communication planning.;Mass media ----Planning.----20--