Using communication theory : an introduction to planned communication - Windahl, Swen, 1942- 4 0 16; Signitzer, Benno.;Olson, Jean T.; 5 (London ;;Newbury Park, Calif. : Sage Publications, 1992)
Includes bibliographical references (p. [223]-242) and index.
Keywords: 2 -- 0; 6; Planning. -- Communication planning.;Mass media -- 20; 20; 2