Introducing communication research : paths of inquiry - Treadwell, Donald. 4 0 16; 5 (Los Angeles : SAGE Publications, 2011)
Getting started: possibilities and decisions -- First decisions: what, why, how? -- Ethics: your responsibilities as a researcher -- Reading research: to boldly go where others have gone before -- Measurement: research using numbers -- Statistics: analyzing your numbers -- Sampling: who, what and how many? -- Surveys: putting numbers on opinions -- Experiments: researching cause and effect -- Observation: watching and listening for in-depth understanding -- Content analyis: understanding text and image -- Writing research: sharing your results.
Includes bibliographical references and index.
Keywords: 2 -- 0; 6; Research;Methodology. -- Communication -- 20; 20; 2