Baran, Stanley J.  4  0   <br/><br/>
Introduction to mass communication :  media literacy and culture /      6 
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Stanley J. Baran. 
 - Sixth edition.   
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 - xxvi, 450 pages :  illustrations (some color)   28 cm.     
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<br/><br/>   Includes bibliographical references and index. 
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<br/><br/>Laying the groundwork. Mass communication, culture, and media literacy -- The evolving mass communication process -- Media, media industries, and media audiences. Books -- Newspapers -- Magazines -- Film -- Radio, recording, and popular music -- Television, cable, and mobile video -- Video games -- The internet and the World Wide Web -- Supporting industries. Public relations -- Advertising -- Mass-mediated culture in the information age. Theories and effects of mass communication -- Media freedom, regulation, and ethics -- Global media.       
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<br/><br/><label>ISBN: </label>9780070169135 (paperback)   
<br/><br/><label>ISSN: </label>2 
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<br/><br/><label>Nat. Bib. No.: </label> 2 
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<br/><br/><label>Subjects--Personal Names: </label><br/>     2     --0------
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<br/><br/><label>Subjects--Topical Terms: </label><br/>Mass media.;Mass media and culture.;Media literacy.    ----------
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<br/><br/><label>Dewey Class. No.: </label>302.23 B231i 2010  / 2 
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