Introduction to mass communication : media literacy and culture - Baran, Stanley J. 4 0 16; 5 (Boston :;Boston : McGraw-Hill Higher Education,;McGraw-Hill Higher Education, 2010)
Laying the groundwork. Mass communication, culture, and media literacy -- The evolving mass communication process -- Media, media industries, and media audiences. Books -- Newspapers -- Magazines -- Film -- Radio, recording, and popular music -- Television, cable, and mobile video -- Video games -- The internet and the World Wide Web -- Supporting industries. Public relations -- Advertising -- Mass-mediated culture in the information age. Theories and effects of mass communication -- Media freedom, regulation, and ethics -- Global media.
Includes bibliographical references and index.
Keywords: 2 -- 0; 6; Mass media.;Mass media and culture.;Media literacy; 20; 2