TY - BOOK AU - Baran, Stanley J. AU - ED - ED - ED - ED - TI - : media literacy and culture SN - 9780070169135 (paperback) SN - 2 PY - 2010///;©201046 CY - Boston :;Boston PB - McGraw-Hill Higher Education,;McGraw-Hill Higher Education KW - KW - 2 KW - 0 KW - 6 KW - 20 KW - Mass media.;Mass media and culture.;Media literacy KW - sears;sears;sears0 N1 - Includes bibliographical references and index; Laying the groundwork. Mass communication, culture, and media literacy -- The evolving mass communication process -- Media, media industries, and media audiences. Books -- Newspapers -- Magazines -- Film -- Radio, recording, and popular music -- Television, cable, and mobile video -- Video games -- The internet and the World Wide Web -- Supporting industries. Public relations -- Advertising -- Mass-mediated culture in the information age. Theories and effects of mass communication -- Media freedom, regulation, and ethics -- Global media; 5 ER -