TY  - BOOK
AU  - Bittner, John R.,
AU  - 
ED  - 
ED  - 
ED  - 
ED  - 
SN  - 135607981
SN  - 2
PY  - 1996///];copyright 1996.46
CY  - Boston
PB  - Allyn & Bacon
KW  - 
KW  - 2
KW  - 0
KW  - 6
KW  - 20
KW  - Mass media
N1  - Includes bibliographical references (p. 489-498) and index; 5
ER  -