TY  - BOOK
AU  - Dominick, Joseph R.
AU  - 
ED  - 
ED  - 
ED  - 
ED  - 
SN  - 70178054
SN  - 2
PY  - 1993///];copyright 199346
CY  - New York
PB  - McGraw-Hill
KW  - 
KW  - 2
KW  - 0
KW  - 6
KW  - 20
KW  - Mass media
N1  - Includes bibliographical references and index; 5
ER  -