TY  - BOOK
AU  - Ott, Brian L.
AU  - Mack, Robert L.,
ED  - 
ED  - 
ED  - 
ED  - 
TI  - : an introduction 
SN  - 9781405161855 (alk. paper);140516185X (alk. paper);9781405161862 (pbk. : alk. paper);1405161868 (pbk. : alk. paper)
SN  - 2
PY  - 2010///46
CY  - Chichester, U.K. ;;Malden, MA
PB  - Wiley-Blackwell
KW  - 
KW  - 2
KW  - 0
KW  - 6
KW  - 20
KW  - Mass media
N1  - Includes index; 5
ER  -