TY  - BOOK
AU  - Severin, Werner J.
AU  - Tankard, James W.
ED  - 
ED  - 
ED  - 
ED  - 
TI  - : origins, methods, and uses in the mass media 
SN  - 0801317037 (paperback)
SN  - 2
PY  - 1997///];copyright 199746
CY  - New York
PB  - Longman
KW  - 
KW  - 2
KW  - 0
KW  - 6
KW  - 20
KW  - Mass media.;Communication
N1  - Includes bibliographical references and index; 5
ER  -