TY  - BOOK
AU  - Turow, Joseph.
AU  - 
ED  - 
ED  - 
ED  - 
ED  - 
TI  - : an introduction to mass communication 
SN  - 9780415876087 (paperback)
SN  - 2
PY  - 2011///46
CY  - New York
PB  - Routledge
KW  - 
KW  - 2
KW  - 0
KW  - 6
KW  - 20
KW  - Mass media
N1  - Includes bibliographical references and index; Understanding the nature of mass media. Understanding mass media and the importance of media literacy -- Making sense of the media business -- Formal and informal controls on media content : government regulation, self-regulation, and ethics -- Making sense of research on media effects and media culture -- Media giants and cross-media activities. A world of blurred media boundaries -- Understanding the strategies of media giants -- The print media. The book industry -- The newspaper industry -- The magazine industry -- The electronic media. The recording industry -- The radio industry -- The motion picture industry -- The television industry -- The internet and video game industries -- Advertising and public relations -- The advertising industry -- The public relations industry -- Epilogue; 5
ER  -