Persuasion in the media age - Borchers, Timothy A. 4 0 16; 5 (Boston : McGraw-Hill, 2005)
Concepts of persuasion -- Persuasion in contemporary society -- Theories of persuasion -- Persuasion and ethics in the media age -- Variables of persuasion -- Media influences on persuasion -- Audiences and attitudes -- Persuasion and visual images -- Persuasion and language -- Persuasion and culture -- The persuasiveness of the source -- The reasoning process -- Motivational appeals -- Contexts and applications of persuasion -- Persuasive campaigns and movements -- Advertising -- Interpersonal persuasion -- Creating persuasive presentations.
Includes bibliographical references (p. R-1 thru R-11) and index.
Keywords: 2 -- 0; 6; Persuasion (Rhetoric);Mass media. -- 20; 20; 2