Berger, Arthur Asa,  4  0  1933- <br/><br/>
Media research techniques /        6 
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Arthur Asa Berger. 
 - 2nd ed.   
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 - viii, 175 p. :  ill.   24 cm.     
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<br/><br/>Includes bibliographical references (p. 167-168) and indexes. 
<br/><br/>Guided research projects -- Research logs -- Content analysis: newspaper comics pages -- Survey interviews: media utilization -- Social roles: television soap opera characters -- Depth interviews: favorite singers and records -- Rhetorical analysis: magazine advertisments -- Library research: audiences of radio talk shows -- Focus groups: reasons for attending films -- Experiments: humor -- Participant observation: video game players -- Historical research: images of shopping malls in the popular press -- Comparative analysis: images of Disneyland (and Disney World) in the American popular and scholarly press -- Writing with style -- Avoiding common writing errors -- Avoiding common reasoning errors -- Writing a research report -- References -- Name index -- Subject index -- About the author.       
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<br/><br/><label>ISBN: </label>0761915362 (acid-free paper);0761915370 (pbk. : acid-free paper)   
<br/><br/><label>ISSN: </label>2 
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<br/><br/><label>LCCN: </label>97045406 
<br/><br/><label>Nat. Bib. No.: </label> 2 
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<br/><br/><label>Subjects--Personal Names: </label><br/>     2     --0------
<br/><br/><label>Subjects--Corporate Names: </label><br/>     6 --0-- 2 --------
<br/><br/><label>Subjects--Meeting Names: </label><br/><br/> 0    2 --
<br/><br/><label>Subjects--Uniform Titles: </label><br/>  --20------
<br/><br/><label>Subjects--Chronological Terms: </label><br/> 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mass media    ----Research;Methodology.----20--
<br/><br/><label>Subjects--Geographic Terms: </label><br/>--------20--
<br/><br/><label>Index Terms--Genre/Form: </label><br/>----2
<br/><br/><label>LC Class. No.: </label>P91.3  / .B386 19982 
<br/><br/><label>Dewey Class. No.: </label>302.23/072  / 221 
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