TY  - BOOK
AU  - Berger, Arthur Asa,
AU  - 
ED  - 
ED  - 
ED  - 
ED  - 
SN  - 0761915362 (acid-free paper);0761915370 (pbk. : acid-free paper)
SN  - 2
PY  - 1998///];copyright 1998.46
CY  - Thousand Oaks
PB  - Sage Publications
KW  - 
KW  - 2
KW  - 0
KW  - 6
KW  - 20
KW  - Research;Methodology
KW  - Mass media
N1  - Includes bibliographical references (p. 167-168) and indexes; Guided research projects -- Research logs -- Content analysis: newspaper comics pages -- Survey interviews: media utilization -- Social roles: television soap opera characters -- Depth interviews: favorite singers and records -- Rhetorical analysis: magazine advertisments -- Library research: audiences of radio talk shows -- Focus groups: reasons for attending films -- Experiments: humor -- Participant observation: video game players -- Historical research: images of shopping malls in the popular press -- Comparative analysis: images of Disneyland (and Disney World) in the American popular and scholarly press -- Writing with style -- Avoiding common writing errors -- Avoiding common reasoning errors -- Writing a research report -- References -- Name index -- Subject index -- About the author; 5
ER  -