Wimmer, Roger D.  4  0   <br/><br/>
Mass media research :  an introduction /      6 
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Roger D. Wimmer, Joseph R. Dominick. 
 - 7th ed.   
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 - xii, 488 pages :  illustrations   25 cm.     
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 - Wadsworth series in mass communication and journalism         .
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<br/><br/>Includes bibliographical references and indexes. 
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<br/><br/><label>ISBN: </label>0534562744 (hardback)   
<br/><br/><label>ISSN: </label>2 
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<br/><br/><label>LCCN: </label>2002102411 
<br/><br/><label>Nat. Bib. No.: </label> 2 
<br/><br/><label>Nat. Bib. Agency Control No.: </label>    
<br/><br/><label>Subjects--Personal Names: </label><br/>     2     --0------
<br/><br/><label>Subjects--Corporate Names: </label><br/>     6 --0-- 2 --------
<br/><br/><label>Subjects--Meeting Names: </label><br/><br/> 0    2 --
<br/><br/><label>Subjects--Uniform Titles: </label><br/>  --20------
<br/><br/><label>Subjects--Chronological Terms: </label><br/> 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mass media    ----Research.----20--
<br/><br/><label>Subjects--Geographic Terms: </label><br/>--------20--
<br/><br/><label>Index Terms--Genre/Form: </label><br/>----2
<br/><br/><label>LC Class. No.: </label>P91.3  / .W47 20032 
<br/><br/><label>Dewey Class. No.: </label>302.23/072  / 222 
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