Wimmer, Roger D. 4 0 Mass media research : an introduction / 6 6 Roger D. Wimmer, Joseph R. Dominick. - Ninth Edition. - - xii, 464 pages : illustrations (some color) 24 cm. - - - - - . - Wadsworth series in mass communication and journalism . - 0 . - . - 0 . Includes bibliographical references and index. 5 5 ISBN: 9781439083925 (paperback) ISSN: 2 = = Standard No.: Publisher. No.: Source: LCCN: Nat. Bib. No.: 2 Nat. Bib. Agency Control No.: Subjects--Personal Names: 2 --0------ Subjects--Corporate Names: 6 --0-- 2 -------- Subjects--Meeting Names: 0 2 -- Subjects--Uniform Titles: --20------ Subjects--Chronological Terms: Subjects--Topical Terms: Mass media ----Research.------ Subjects--Geographic Terms: --------20-- Index Terms--Genre/Form: ----2 LC Class. No.: P91.3.W47 2011 / 2 Dewey Class. No.: / 2 National Agricultural Library Call No.: / National Library of Medicine Call No.: / Gov. Doc. Class. No.: