Wimmer, Roger D.  4  0   <br/><br/>
Mass media research :  an introduction /      6 
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Roger D. Wimmer, Joseph R. Dominick. 
 - Tenth edition, international edition.   
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 - xiii, 481 pages :  illustrations   24 cm.     
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 - Wadsworth series in mass communication and journalism     .
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<br/><br/>Includes bibliographical references and index. 
<br/><br/>Science and research -- Elements of research -- Research ethics -- Sampling -- Qualitative research methods -- Content analysis -- Survey research -- Longitudinal research -- Experimental research -- Introduction to statistics -- Hypothesis testing -- Basic statistical procedures -- Newspaper and magazine research. -- Research in the electronic media -- Research in advertising -- Research in public relations.       
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<br/><br/><label>ISBN: </label>9781285074603 (paperback)   
<br/><br/><label>ISSN: </label>2 
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<br/><br/><label>Nat. Bib. No.: </label> 2 
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<br/><br/><label>Subjects--Topical Terms: </label><br/>Mass media    ----Research.----20--
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<br/><br/><label>LC Class. No.: </label>P91.3  / .W47 20142 
<br/><br/><label>Dewey Class. No.: </label>302.23072 W716m 2014  / 2 
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