Mass media research : an introduction - Wimmer, Roger D. 4 0 16; Dominick, Joseph R.; 5 (Australia : Wadsworth, Cengage Learning, 2014)
Science and research -- Elements of research -- Research ethics -- Sampling -- Qualitative research methods -- Content analysis -- Survey research -- Longitudinal research -- Experimental research -- Introduction to statistics -- Hypothesis testing -- Basic statistical procedures -- Newspaper and magazine research. -- Research in the electronic media -- Research in advertising -- Research in public relations.
Includes bibliographical references and index.
Keywords: 2 -- 0; 6; Research. -- Mass media -- 20; 20; 2