TY  - BOOK
AU  - Wimmer, Roger D.
AU  - Dominick, Joseph R.,
ED  - 
ED  - 
ED  - 
ED  - 
TI  - : an introduction 
SN  - 9781285074603 (paperback)
SN  - 2
PY  - 2014///46
CY  - Australia
PB  - Wadsworth, Cengage Learning
KW  - 
KW  - 2
KW  - 0
KW  - 6
KW  - 20
KW  - Research
KW  - Mass media
N1  - Includes bibliographical references and index; Science and research -- Elements of research -- Research ethics -- Sampling -- Qualitative research methods -- Content analysis -- Survey research -- Longitudinal research -- Experimental research -- Introduction to statistics -- Hypothesis testing -- Basic statistical procedures -- Newspaper and magazine research. -- Research in the electronic media -- Research in advertising -- Research in public relations; 5
ER  -