TY  - BOOK
AU  - Bartels, Robert,
AU  - 
ED  - 
ED  - 
ED  - American Marketing Association.
ED  - 
SN  - 2
PY  - 1970///46
CY  - Homewood, Ill
PB  - R. D. Irwin
KW  - 
KW  - 2
KW  - 0
KW  - 6
KW  - 20
KW  - Marketing.;Metatheory
N1  - Prepared under the sponsorship of the American Marketing Association; 5
ER  -