TY  - BOOK
AU  - Sharma, Monica.
AU  - 
ED  - 
ED  - 
ED  - 
ED  - 
SN  - 9789381460016 (hardback)
SN  - 2
PY  - 2013///;©201346
CY  - New Delhi :;New Delhi
PB  - Centrum Press,;Centrum Press
KW  - 
KW  - 2
KW  - 0
KW  - 6
KW  - 20
KW  - Hospitality industry - Marketing.;Branding (Marketing)
KW  - sears;sears0
N1  - Includes index; 5
ER  -