Essentials of business research : a guide to doing your research project / 6
6
Jonathan Wilson.
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- xix, 316 pages : illustrations 24 cm.
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Includes bibliographical references and index.
Developing a research topic -- Conducting a literature review -- Addressing ethical issues -- Establishing a research design -- Primary data collection -- Using secondary data -- Sampling -- Analyzing quantitative data -- Analyzing qualitative data -- Writing up and presenting your research.