TY  - BOOK
AU  - Zikmund, William G.
AU  - 
ED  - 
ED  - 
ED  - 
ED  - 
SN  - 0030184320 (hardback)
SN  - 2
PY  - 1997///;copyright 199746
CY  - Fort Worth
PB  - Dryden
KW  - 
KW  - 2
KW  - 0
KW  - 6
KW  - 20
KW  - Research.;Research
KW  - Management;Business
N1  - Includes bibliographical references (p. 752-762) and index; 5
ER  -