Hackley, Christopher E. 4 0
Advertising and promotion : communicating brands / 6
6
Chris Hackley.
-
-
- 264 p. : col. ill. 25 cm.
-
-
-
-
- .
- .
- 0 .
- .
- 0 .
Includes bibliographical references (p. [239]-246) and index.
5
5
0761941533;0761941541 (pbk.)
2
=
=
2
2 --0------
6 --0-- 2 --------
0 2 --
--20------
Advertising.;Advertising;Sales promotion.;Advertising ----Social aspects.;Brand name products.----20--
--------20--
----2
HF5823 / .H185 20052
/ 2
/
/