TY  - BOOK
AU  - Hackley, Christopher E.
AU  - 
ED  - 
ED  - 
ED  - 
ED  - 
TI  - : communicating brands 
SN  - 0761941533;0761941541 (pbk.)
SN  - 2
PY  - 2005///46
CY  - London ;;Thousand Oaks, Calif.
PB  - SAGE Publications
KW  - 
KW  - 2
KW  - 0
KW  - 6
KW  - 20
KW  - Social aspects.;Brand name products
KW  - Advertising.;Advertising;Sales promotion.;Advertising
N1  - Includes bibliographical references (p. [239]-246) and index; 5
ER  -