Drewniany, Bonnie L. 4 0

Creative strategy in advertising / 6 6 Bonnie L. Drewniany, A. Jerome Jewler. - Ninth Edition. - - xiv, 332 p. : ill. 26 cm. - - - - - . - . - 0 . - . - 0 .

Jewler's name appears first on the previous edition.

Includes bibliographical references and index.



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9780495095699;0495095699 (pbk.)

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Advertising copy.;Advertising layout and typography. --------20--


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HF5825 / .J46 20082

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