TY - BOOK AU - Pearce, John A. AU - Robinson, Richard B. ED - ED - ED - ED - SN - 9780071107181;0073054380 (alk. paper) SN - 2 PY - 2007///46 CY - Boston, Mass. PB - McGraw-Hill KW - KW - 2 KW - 0 KW - 6 KW - 20 KW - Strategic planning.;Strategic planning KW - Case studies N1 - Includes bibliographical references and index; 5 ER -