Pearce, John A. 4 0

Formulation, implementation, and control of competitive strategy / 6 6 John A. Pearce II, Richard B. Robinson, Jr. - Eleventh Edition. - - xxv, 456 p. : ill. (some col.) 26 cm. - - - - - . - . - 0 . - . - 0 .



Includes bibliographical references and indexes.



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9780071283328;0073368121 (alk. paper)

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Strategic planning.;Strategic planning --------20--Case studies.


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