Essentials of strategic management - Pitt, Martyn. 4 0 16; Koufopoulos, Dimitrios N.; 5 (London : SAGE, 2012)
Essence of strategy and strategic management -- Understanding the external environment -- Industry sector environments -- Enterprise stakeholders, identity and purpose -- Enterprise resources and distinctive capabilities -- Strategic decision-making -- Enterprise-level strategy frameworks -- Scale, non-scale and vertical strategies -- Innovation strategies -- Diversification strategies in the multi-activity enterprise -- Acquisition, merger and alliance strategies -- Multinational and global strategies -- Strategy implementation and change management.
Includes bibliographical references (p. [403]-427) and index.
Keywords: 2 -- 0; 6; Strategic planning. -- 20; 20; 2