TY - BOOK AU - Pitt, Martyn. AU - Koufopoulos, Dimitrios N. ED - ED - ED - ED - SN - 9781849201872 (pbk.) SN - 2 PY - 2012///46 CY - London PB - SAGE KW - KW - 2 KW - 0 KW - 6 KW - 20 KW - Strategic planning N1 - Includes bibliographical references (p. [403]-427) and index; Essence of strategy and strategic management -- Understanding the external environment -- Industry sector environments -- Enterprise stakeholders, identity and purpose -- Enterprise resources and distinctive capabilities -- Strategic decision-making -- Enterprise-level strategy frameworks -- Scale, non-scale and vertical strategies -- Innovation strategies -- Diversification strategies in the multi-activity enterprise -- Acquisition, merger and alliance strategies -- Multinational and global strategies -- Strategy implementation and change management; 5 ER -