Marketing decision making : concepts and strategy - Cravens, David W. 4 0 16; Hills, Gerald E.,;Woodruff, Robert B.; 5 (Homewood, Ill. : R. D. Irwin, 1976)
Includes bibliographical references and index.
Keywords: 2 -- 0; 6; Decision making.;Management. -- Marketing;Marketing;Marketing. -- 20; 20; 2