TY  - BOOK
AU  - Cravens, David W.
AU  - Hills, Gerald E.,;Woodruff, Robert B.,
ED  - 
ED  - 
ED  - 
ED  - 
TI  - : concepts and strategy 
SN  - 256017999
SN  - 2
PY  - 1976///46
CY  - Homewood, Ill.
PB  - R. D. Irwin
KW  - 
KW  - 2
KW  - 0
KW  - 6
KW  - 20
KW  - Decision making.;Management
KW  - Marketing;Marketing;Marketing
N1  - Includes bibliographical references and index; 5
ER  -