Ambrose, Gavin.  4  0   <br/><br/>
Packaging the brand :  the relationship between packaging design and brand identity /      6 
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Gavin Ambrose, Paul Harris. 
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 - 207 pages :  illustrations (some color)   30 cm.     
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<br/><br/>   Includes bibliographical references (p. 206) and index. 
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<br/><br/> This text explores methods of visually communicating the value of a product to its target audience, and examines the entire lifespan of a piece of packaging: from its manufacture and construction, its display in various retail environments, to its eventual disposal and the associated environmental concerns.       
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<br/><br/><label>ISBN: </label>9782940411412 (paperback)   
<br/><br/><label>ISSN: </label>2 
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<br/><br/><label>Subjects--Personal Names: </label><br/>     2     --0------
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<br/><br/><label>Subjects--Chronological Terms: </label><br/> 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Packaging;Packaging;Branding (Marketing).;Brand name products.    ----Design.;Design;Study and teaching.------
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