TY  - BOOK
AU  - Ambrose, Gavin.
AU  - Harris, Paul,
ED  - 
ED  - 
ED  - 
ED  - 
TI  - : the relationship between packaging design and brand identity 
SN  - 9782940411412 (paperback)
SN  - 2
PY  - 2011///;201146
CY  - Lausanne, Switzerland :;Lausanne, Switzerland
PB  - AVA Publishing,;AVA Publishing
KW  - 
KW  - 2
KW  - 0
KW  - 6
KW  - 20
KW  - Design.;Design;Study and teaching
KW  - Packaging;Packaging;Branding (Marketing).;Brand name products
KW  - sears;sears;sears;sears0
N1  - Includes bibliographical references (p. 206) and index; 5
N2  - This text explores methods of visually communicating the value of a product to its target audience, and examines the entire lifespan of a piece of packaging: from its manufacture and construction, its display in various retail environments, to its eventual disposal and the associated environmental concerns
ER  -