TY  - BOOK
AU  - Armstrong, Gary
AU  - Kotler, Philip.
ED  - 
ED  - 
ED  - 
ED  - 
TI  - : an introduction 
SN  - 131273124
SN  - 2
PY  - 2005///;copyright 2005.46
CY  - Upper Saddle River, NJ
PB  - Pearson/Prentice Hall
KW  - 
KW  - 2
KW  - 0
KW  - 6
KW  - 20
KW  - Marketing
N1  - Kotler's name appears first on the earlier ed; Includes bibliographical references and indexes; 5
ER  -