TY  - BOOK
AU  - Baker, Michael John.
AU  - 
ED  - 
ED  - 
ED  - 
ED  - 
TI  - : an introductory text 
SN  - 0333236394;0333236408 (pbk.)
SN  - 2
PY  - 1979///46
CY  - London
PB  - Macmillan
KW  - 
KW  - 2
KW  - 0
KW  - 6
KW  - 20
KW  - Marketing
N1  - Includes index; Bibliography: p. [475]-480; 5
ER  -