TY  - BOOK
AU  - Chaston, Ian.
AU  - Mangles, Terry,
ED  - 
ED  - 
ED  - 
ED  - 
SN  - 0333990307;0333980751 (pbk.)
SN  - 2
PY  - 2002///46
CY  - Houndmills, Basingstoke, Hampshire ;;New York
PB  - Palgrave
KW  - 
KW  - 2
KW  - 0
KW  - 6
KW  - 20
KW  - Management
KW  - Marketing;Small business marketing
N1  - Includes bibliographical references and index; 5
ER  -