TY  - BOOK
AU  - Converse, Paul Dulaney,
AU  - 
ED  - 
ED  - 
ED  - 
ED  - 
SN  - 2
PY  - 1958///46
CY  - Englewood Cliffs, NJ
PB  - Prentice-Hall
KW  - 
KW  - 2
KW  - 0
KW  - 6
KW  - 20
KW  - Marketing
N1  - Includes index; Includes bibliographical references; 5
ER  -